Aktuellt
fake copies
In everyday life the experience of the natural is often connected to things that humans put in their mouths, the food. It is a difference between people coming from areas where the cultivation of for example vegetables and fruits are closer in daily life. One man coming from former Yugoslavia said: ”The tomatoes I ate…
sociocultural forces make financial institutions reformulate their core business
This month, papers all over the world spread the news about the first halal car insurance launching in the UK. Needless to say, much appreciated by the somewhat 1, 6 million Muslim UK inhabitants. Coincidently, Sweden is simultaneously getting lots of attention for a similar act. Since last week Avanza is offering a global fond…
participant observation in reality
I held a lecture at Hyper Island and one of the students asked me: ”Uh, I don’t really understand, are you together with the people in their lives?”. We take it for granted, but for many people it’s odd. The anthropological research method is all about spending a lot of time together with people in…
youthcentricity
The focus on the young generation continues. They are being thoroughly mapped. Too often the management think that the youngsters tell the story about contemporary culture. And yes, the young are a potent market, and they influence younger and older, but, the young group is only one part of the complex and ever changing marketplace.…
