Aktuellt
Internetdagarna 22-24 okt
This year I will participate in a panel with the following focus: ”The free word – but who is responsible?”, Wednesday 24th October, Stockholm Waterfront.
Humanities in business
Today Riksbankens Jubileumsfond arranges a whole day seminar at Fotografiska with focus on how humanities can make a difference in business, or should I rather say, outside academy. Why is it so difficult to make people with different skills collaborate across borders, from both perspectives!? Has education become increasingly market-driven, career-oriented, and impoverished in its…
Society planning by theory or understanding?
On a theoretical level one can argue for and create great tools for a more social and human approach to plan or renew city spaces, but theory is theory. The top down perspective is seldom reflecting the bottom up perception of a place. On a practical level a project aiming to really understand and involve…
Cultural branding
Identity brands are positioned in the consumer’s daily life rather than in their minds. That’s why knowledge about cognitions and the buying decision process won’t help you if that’s what you are trying to accomplish. You need to understand the consumer’s identity projects, their desires and anxieties in their everyday life, collectively constructing and maintaining their identities.Those…
What is anthropology?
Anthropology means to participate in parts of the daily life of a selected group of people. It is about to retract to peoples’ basic needs, their intuitive behaviour. To address a limited selection of people representing the target groups and interpret the metaphors these people express with reference to basic human needs rather than to…
People and places
What is really a place and what importance does it have for humans? A place can be anything from the city as a whole, to the unplanned gap, i.e. the unplanned, disorderly surfaces. Each place has its quality and is perceived differently depending on who occupies the place. All places have a cultural form of…
Media mediates social relations
Media, especially for young users, is about a complete integration with everyday life, which constantly is ongoing. It is no longer about the ”new” in media technologies that should be problematizied in order to understand the use and impact – it’s about to see media as a cultural expression that mediates social relations. Only then…
Mobile ethnography
This week I’ll meet up with Siamack Salari at Everyday Lives. He and his team has developed a mobile app called EthOS that allows companies or brand owners to watch how their products and services are used by people via video, photos, texts and audio captured through their smartphones. As more and more devices with camera…
Brain or culture!?
Read my new blog text at The Brand-Man about the book Buyology and neuromarketing in general. (Written together with Jacob Östberg).
In the TV news
Will the next generation disconnect? A short feature in the Swedish TV news Rapport about the effects of being connected most of the time.
