Media behavior in Finland and Scotland

Inculture is involved in a multicultural study to provide both Swedish (in Finland) and Gaelic media and language policy-makers meaningful information on the media habits and digital communication habits of young bi-lingual Scottish Gaelic speakers and Swedish speakers in Finland and their families. The broadcaster and the language planning agency (and others, especially academia) together need to understand exactly how the young Swedish and Gaelic speakers are using, creating and sharing media content so that the broadcaster and the language planning agency can create the right strategies and solutions – otherwise there will be a policy vacuum and no planning, no knowledge, just wishful thinking and guesswork.