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sustainable urban lifestyle, part 3
The fourth, and maybe most important point, is that man is a consumer. We consume to express identity rather than to fill basal needs. Consumption of goods is an important way for humans to mark their social status and prestige. In modern society where we no longer are what we produce we instead let the…
sustainable urban lifestyle, part 2
Secondly the information and knowledge is not easily accessible, or even available at all. One doesn’t have the time to get all the information necessary and it takes a great deal of engagement to penetrate the official versions. Or we just don’t want to know too much, it complicates habitual patterns. One doesn’t want to…
matchmaking standard
Whenever I ask women of the same age as me how they met their new boyfriend they say: “On the internet of course. That is the only way to meet someone these days.” Matchmaking through internet is not an alternative any more, it’s the standard.
sustainable urban lifestyle, part 1
Modern man is an aware being, this largely due to the information that is available everywhere. When awareness grows the demands for products and services also grows. The conscious human knows she cannot change the world by herself, but she wants to do something for a better world, these actions make her feel good. But…
we’re all doomed!
It is time to take your money out of the bank. The financial crisis will get you, or at least affect you, one way or the other. And we´re all going down. The other day I was at the library sharing a small study room with two strangers, an elderly lady and a middle-aged man.…
the local ads
The local culture in the global society is important to everyone. Depending on age we tend to focus on different aspects of the local. While the mature might emphasize the need for local ”news”, like political decisions ect, the younger generation focus on what’s happening in local entertainment or the result of the local football…
a note to the ethnical marketing lady
I am cynical towards ethnical marketing. There is something with that concept that´s just not right. I mean, its sounds right but it´s not – or is it? It´s like when Kanye West sings “You could be my black Kate Moss tonight.” When I first heard it I thought, go Kanye! But when I gave…
it’s complicated
Elliot, R. & Kritsadarat, W. (1998), Brands as Symbolic Resources for The Construction of Identity, International Journal of Advertising, vol. 17 February, 131-144
radio is old media
Radio and newspapers are ”old media” according to the digital natives. ”I can’t stand all those gloomy voices on the public radio”, Aida 16 years old said. How can traditional radio fulfill the needs of the young consumer, the need for a never ending flow of entertainment including news, knowledge, music ect. Maybe the radio…
what is to become of the Swedish problem child?
Did you know that Sweden is one of Europe’s most segregated, marginalized and enclaved countries? The public opinion usually talks about the financial weaker suburbs as the Swedish problem child (yes in singular – that is förorten). You seldom hear anything positive about these housing areas unless it’s from some dedicated inhabitant that know the…
guided serendipity
What is it with internet that is so seductive for most people? It’s a journey, it’s a click here and then there, and then go back and find something else of interest. To get some ”general knowledge” Filip 17 years old brows to www.susning.se. ”It’s great, I can write any word and get some answers…
is it possible to change the values of a culture?
Yesterday I held a lecture at Etablera, a company committed to inspire and support new entrepreneurs in the province of Gästrikland, Sweden. (Doing constant fieldwork gives good hints about future scenarios.) Entrepreneurship is a tricky question in Sweden since it is commonly associated with pessimistic assumptions like: an enormous amount of work, complex systems of…
