Content is king

Ok, the importance of content, that you’ve heard before… But you can’t say it too many times; seems easy to forget and instead focus on the differences between the digital media devices and the anlog OR just try to do the analog thing in a digital form. This week I talk at Tidskriftseminarium about the importance of content rather than packaging (again) and how to elaborate each platform’s possibilities, and as always, it’s based on ethnographic studies of how people actually do, not what they say! BTW, if you have 2 and a half minute