consumers’ relation to ecological food

Of all the studies we have done I have never been so puzzled by the one that examined the question above. Food is a cultural and contextual matter and when you have the luxury of making choices on what to eat, “good food” is one of the most flexible, negotiable and unfixed phenomenon we ever came across.  Ecological food means so much more than caring for one’s personal health or the local/global environment but whith that said I would like to quote one of our younger informants. “Ecological food is good food, right? But, I forgot exactly what it was good for.”

Hellen spends 10 minutes to find the perfect mango.