Aktuellt
Health and social media
Today Inculture present a project about health in modern society (for Proviva, Danone). Part of the project has focused on how social media affect us. The social health that can be achieved through the immediacy and closeness of friends on social media as Facebook can easily be converted into negative emotions when you read about…
Björn Borg and Millennials
This week it’s time to present a throughly anthropological study focusing on the use and meaning of the brand Björn Borg AB. By getting closer to the consumer we can tell what the brand Björn Borg is, what it means, who the users are and why, what trends are important to deal with… Identity brands…
Digital generation – Scotland
Talk about the digital generation in Stornoway invited by Professor Robert Dunbar. Robert Dunbar leads an inter-university research project headed by the University of the Highlands and Islands, but also involving the Universities of Aberdeen, Edinburgh and Glasgow. The project focuses on research relevant to the maintenance and revitalisation of Gaelic. One of the key areas of…
Content is king
Ok, the importance of content, that you’ve heard before… But you can’t say it too many times; seems easy to forget and instead focus on the differences between the digital media devices and the anlog OR just try to do the analog thing in a digital form. This week I talk at Tidskriftseminarium about the…
Relations instead of knowledge
A short summary of my speech at DagsVara 2013 can be find here, an article in Medievärlden.
Digital media culture
Time again to talk about behavior and attitudes related to digital media culture at DagsVara 2013. What human and social consequences are important to pay attention to?
Feeling of final delivery
It’s always such a nice feeling when the final results is delivered to a client. This time to NCC Housing. Inculture studied 16 families living in newly built houses or apartements. The focus areas were how the clients perceive NCC, both in terms of actual living and in terms of the relationship with NCC staff.…
Tendensdagen 2012
I will give a talk at the end of the Tendency Day this year. In my talk I’ll try to give five advice from the anthropological perspective how to develop a brand.
Internetdagarna 22-24 okt
This year I will participate in a panel with the following focus: ”The free word – but who is responsible?”, Wednesday 24th October, Stockholm Waterfront.
Humanities in business
Today Riksbankens Jubileumsfond arranges a whole day seminar at Fotografiska with focus on how humanities can make a difference in business, or should I rather say, outside academy. Why is it so difficult to make people with different skills collaborate across borders, from both perspectives!? Has education become increasingly market-driven, career-oriented, and impoverished in its…
Society planning by theory or understanding?
On a theoretical level one can argue for and create great tools for a more social and human approach to plan or renew city spaces, but theory is theory. The top down perspective is seldom reflecting the bottom up perception of a place. On a practical level a project aiming to really understand and involve…
Cultural branding
Identity brands are positioned in the consumer’s daily life rather than in their minds. That’s why knowledge about cognitions and the buying decision process won’t help you if that’s what you are trying to accomplish. You need to understand the consumer’s identity projects, their desires and anxieties in their everyday life, collectively constructing and maintaining their identities.Those…
