Aktuellt
participant observation in reality
I held a lecture at Hyper Island and one of the students asked me: ”Uh, I don’t really understand, are you together with the people in their lives?”. We take it for granted, but for many people it’s odd. The anthropological research method is all about spending a lot of time together with people in…
youthcentricity
The focus on the young generation continues. They are being thoroughly mapped. Too often the management think that the youngsters tell the story about contemporary culture. And yes, the young are a potent market, and they influence younger and older, but, the young group is only one part of the complex and ever changing marketplace.…
