Aktuellt
New office!
On monday we move into our new office at Sofiagatan 5, Södermalm, Stockholm. We will sit togehther with Small World. A fantastic place, both surroundings and the office. Welcome to visit us!
Don’t touch my cow
Tomorrow we will present the results from the ethnographic project about ecology and sustainability at Skånes Livsmedelsakademi. After spending a lot of time together with consumers in their homes and when they buy food we can state that the word ”ecology” is more blurring than ever for them. Instead consumers find other concepts that is…
Cutting-edges of ethnography
This weekend we will attend an interesting workshop in Lund initiated by Professor Orvar Löfgren called Irregular Ethnographies. The theme for the workshop is to discuss experiments with new approaches and persepctives on ethnography. What do we learn from taking ethnography into new fields?
Ethnographic study about Idol
This week our study about the tv programme Idol will be available for everyone who is interested. Just click on this link to Medierådet and order your copy. The report tell you all about the methods used and all insights found!
Food is a cultural bearer
What is one of the first things one tries when one visits a (new) country? Just what I thought – food! I mean, who would go to Thailand and not eat a Tom Yam Kung or who misses out on a Tiramisú in Italy?!
Volvo Subject60 experiment
This report and film is the result of our ethnographic observational study of the Volvo Subject60 tour in Berlin, London, Milan, Paris and Madrid. At each event experiments were weaved into the party environment to trigger the participant’s naughty behavior. An anthropologist was engaged at each event to execute observations with focus on behavior, facial…
The world’s most modern country
This summer SVT is once again sending the TV programme Världens modernaste land, a series that discuss different issues about Swedish culture. A relief for all of us that get quite tired of football… In programme number 4 Katarina Graffman is guest together with Peter Englund. View here.
Organic vs local part 1
What do you prefer? Organic food in large scales or locally produced food in rather small scales? The latter? – Not surprising at all. The organic boom has blown up and now the ashes and the after effect is what is left. The after effect being locally produced food! Is this the new belief, just…
In the culture
What will be the next big behavior, trend and brand preference? Without deep understanding of contemporary culture companies and organizations are living in constant uncertainty surrounding these issues. By understanding culture and cultural change one can also understand consumers on a more fundamental level.
Ethnography and trendspotting
By using ethnography one can identify key patterns in the users´ emotinal, functional and social needs. That is what real “trendspotting” is – detailed analysis of behaviour in order to predict change. One have to know that human behavior is likely to lead to some development, such as the human need for comfort is often…
Hattrick and Why do ethnography
For widening the understanding of their own online service, especially how it is perceived by their users, the owners of the text-based football manager game Hattrick and their associates at Tribaling recently called for ethnographic research as one step in the process of making a marketing strategy plan. The research found answers to questions that…
Ecology 2010
We can well state that there is an increasing interest for organic food and the central theme for it circles around environment and health. No one can escape the fact that organic alternatives are on the market. Our informants, disregarding ethnicity, socioeconomic background and education, have all a relative good knowledge of what organic food…
