Discover or measure already known?!

We think this needs to be repeated over and over again… Basically,
 qualitative
 methods 
are
 used 
to
 discover
 things
 and
 quantitative
 methods 
are
 used
 to 
measure 
that
 which
 is 
already
 known. Quantitative
 data
 refers 
to
 variable 
data, 
i.e.
 data
 which 
should 
conclude 
with
 quantities 
of
 some
 kind.
 Investigations 
of 
the
 quantitative
 kind
 aim
 at
 producing
 empirical 
proof 
to
 be 
able
 to 
explain
 the 
studied 
phenomenon 
in 
an
 objective
 way.
 This 
is 
an 
outsider 
or
 observer
 perspective. Qualitative 
data, 
on 
the 
other
 hand,
 

try
 to 
understand 
a
 reality 
and
 mirror
 it
 as
 precisely
 as
 possible.
 This 
is
 an 
insider
 or
 participant 
perspective.