Aktuellt

A new year – time for CCOs?

Grant McCracken suggests that every company in the future will need a Chief Culture Officer, someone who carries the ethnographic way of thinking straight into the heart of the company: makes it part of its strategic thinking. To make this happen is not solely up to the companies, it is up to us as ethnographers…

Generation Noll Koll 3

Our expression refer to the notion that we have a younger generation that doesn’t know what’s going on. It’s used as an allusion to how younger people define media, namely ”to know what’s going on”, or in Swedish, ”att ha koll”. This phenomenon is getting increasingly attention and the phrase is gradually being adapted by…

Discover or measure already known?!

We think this needs to be repeated over and over again… Basically,
 qualitative
 methods 
are
 used 
to
 discover
 things
 and
 quantitative
 methods 
are
 used
 to 
measure 
that
 which
 is 
already
 known. Quantitative
 data
 refers 
to
 variable 
data, 
i.e.
 data
 which 
should 
conclude 
with
 quantities 
of
 some
 kind.
 Investigations 
of 
the
 quantitative
 kind
 aim
 at
 producing
…

New office!

On monday we move into our new office at Sofiagatan 5, Södermalm, Stockholm. We will sit togehther with Small World. A fantastic place, both surroundings and the office. Welcome to visit us!

Don’t touch my cow

Tomorrow we will present the results from the ethnographic project about ecology and sustainability at Skånes Livsmedelsakademi. After spending a lot of time together with consumers in their homes and when they buy food we can state that the word ”ecology” is more blurring than ever for them. Instead consumers find other concepts that is…

Cutting-edges of ethnography

This weekend we will attend an interesting workshop in Lund initiated by Professor Orvar Löfgren called Irregular Ethnographies. The theme for the workshop is to discuss experiments with new approaches and persepctives on ethnography. What do we learn from taking ethnography into new fields?

Ethnographic study about Idol

This week our study about the tv programme Idol will be available for everyone who is interested. Just click on this link to Medierådet and order your copy. The report tell you all about the methods used and all insights found!

Food is a cultural bearer

What is one of the first things one tries when one visits a (new) country? Just what I thought – food! I mean, who would go to Thailand and not eat a Tom Yam Kung or who misses out on a Tiramisú in Italy?!

Volvo Subject60 experiment

This report and film is the result of our ethnographic observational study of the Volvo Subject60 tour in Berlin, London, Milan, Paris and Madrid. At each event experiments were weaved into the party environment to trigger the participant’s naughty behavior. An anthropologist was engaged at each event to execute observations with focus on behavior, facial…

The world’s most modern country

This summer SVT is once again sending the TV programme Världens modernaste land, a series that discuss different issues about Swedish culture. A relief for all of us that get quite tired of football… In programme number 4 Katarina Graffman is guest together with Peter Englund. View here.

Organic vs local part 1

What do you prefer? Organic food in large scales or locally produced food in rather small scales? The latter? – Not surprising at all. The organic boom has blown up and now the ashes and the after effect is what is left. The after effect being locally produced food! Is this the new belief, just…

In the culture

What will be the next big behavior, trend and brand preference? Without deep understanding of contemporary culture companies and organizations are living in constant uncertainty surrounding these issues. By understanding culture and cultural change one can also understand consumers on a more fundamental level.