Aktuellt
Consumer meaning saab and koenigsegg
The question we answered: What will happen with the brand Saab if Koenigsegg becomes the new owner? Published in Sydsvenskan 2009-08-19
Konsumentnära varumärkesutveckling
Proofreading of the book about Cultural Branding is done. Identity brands are positioned in the consumer’s daily life rather than in their minds.
Inculture joined a twibe
Today Inculture joined a Twitter group or ‘twibe’, namely the anthropology twibe. A Twibe is exciting for its possibilities of social innovation. A good question to ask is how those platforms can and will be used in the future. And a good ethnographic argument: to understand Twitter and its cybersociality we must study it from within,…
Something to think about
This quote from Michel Foucault is worth considering while you rest in the hammock: Interpretation can never be brought to an end, simply because there is nothing to interpret. There is nothing absolutely primary to be interpreted, since fundamentally, everything is already interpretation; every sign is, in itself, not the thing susceptible to interpretation but…
Eating in barcelona
The eating in Barcelona takes place everywhere. There are several “food holes” in the city. It doesn’t seem to bother people to eat in strange food surroundings, with the traffic near by. The food experience, the scent, the taste, overcomes most things!
Gatarski, Inculture and Tedxstockholm
Today Richard Gatarski will make a talk at TEDxStocksholm. He has made an interesting experiment at his blog, asking people to contribute: If this works out I am open for your creativity. Please comment or e-mail me your ideas or material. It might be a video, slides, a manuscript. Whatever that I will be able…
Stockholm exhibition 20092012
The book about Stockholm Exhibition is here. It describes what the exhibition is all about: ”A full scale laboratory for the global urban future. A temporary utopia that will produce real change and transform a segregated suburbia in Stockholm, Järva, into a model for global urban future.” The vision is to step from the modern…
Street corner culture in the suburbs of Sweden
Two current events have made us revisit the theme of street corner culture. One of them is the never-ending fireriots in Rosengård, the other is a recent gathering held with some of our younger informants. It’s very obvious that street corner culture amongst the younger is a symptom of a social exclusion that is two…
Generation Noll koll 1
One thing Inculture wants to study deeper with ethnographic method is what we usually refer to as generation noll koll. Our expression refer to the notion that we have a younger generation that doesn’t know what’s going on. It’s used as an allusion to how younger people define media, namely ”to know what’s going on”,…
The shopping mall in the wild
Driving around in Mauritius, suddenly, in the green wild, a shopping mall. It was a somehow unreal feeling walking around in the mall. It was silent, empty and out of it’s cultural context. I went back several times to see if the emptiness only was a coincidence with my first visit, but no. The lines…
Sustainable entrepreneurship and business with care – in case you can’t care
A growing number of small businesses are now delivering food at your door. But it’s not just food. It’s an environmental friendly produced bag of raw food that constitutes a dinner week for a whole family. Well suited for timed crunched parents who just don’t have time to prepare, plan or shop. In Sweden we…
