Trends and the future

Tomorrow I will participate in a discussion about media consumption in the future at Internetdagarna. The Google Generation (born after 1993) are very competent with technology but use simpler applications and fewer facilities than most people imagine.And media is not about technology, it’s about the experience. The challenge for traditional media companies will propably be the fact that the younger generations (and also the older) have a horisontal way of searching for information – rather glimpse than read…

After that session I will join the Berghs Spaning 2010 and discuss if we are moving from a me-society towards a we-society… Tell you more later!