Aktuellt
Christmas culture consumption
Christmas again and time to consume. Do you think the consumers will spend less money due to the recession? Propably not. Why? Because now when many people think that the immediate crisis is over their behavior will go back to normal. Consumption patterns are deeply rooted in today’s society.
Digital responsibility
We are all aware of the millions of possibilities that the internet has opened for us. And with possibilities, ideas are created. Ideas that are meant to ease and improve our lives. In many ways it does. But cynical as I am, I can´t just see the benefits only.
MedieAkademin 2009
Tomorrow Inculture will participate in the annual MedieAkademin in Gothenburg. The subject this year is ”Solidarity – the new digital revolution”. In a time of greed and egoism the consumers are concerned with what consequences this will have for the economy, businesses and life in general.
Why focus so much on culture?
Our friend Colin Drummond, Director of Cultural & Business Insights at Crispin Porter + Bogusky Group, explains on justin.tv why culture is so important in the creative work at the agency. Colin embraces the mishmash of planners, sociologists, journalists and anthropologists and their different framewoks to look upon culture. Is it possible to change culture?
Chief Culture Officer
– Without a working knowledge of culture, the corporation lives in a perpetual state of surprise, waiting for the next big storm to hit. Without a CCO, the corporation has no way to perform this crucial piece of threat assessment. – Those are Grant Mc Cracken’s words in the introduction to his new book, Chief…
Nice review of our book
– An interesting line-up between Graffman – the Dr. anthropologist and Söderström – the senior planner. Elia Morling has written a nice review of our book Konsumentnära varumärkesutveckling.
Women and radio
Inculture has been looking at women and how they use (and not use) the radio. We continue this year to dig deeper in the media behavior of this group together with Swedish Radio.
Trends and the future
Tomorrow I will participate in a discussion about media consumption in the future at Internetdagarna. The Google Generation (born after 1993) are very competent with technology but use simpler applications and fewer facilities than most people imagine.
Designboost 2009
Me and Kristina Börjesson will be boosters at Designboost 2009 in Malmö. The 15th of october we make a boosttalk with the title ”Design Against More is Design For Life”.
Microlight Dwelling
Inculture is involved in an intersting project called Microlight Dwelling (client Cantifix, UK). Cantifix Ltd put together a ”creative cluster” comprising of a diverse set of exceptional talent and expertise, a transdisciplinary team, to examine the notion of a fully sustainable, intelligent, adaptable and energy producing glass house.
