Think short, or?

Inculture is asked to comment on Dan Herman’s lecture on thursday at Berghs School of Communication. Dr Herman is the man behind the think short paradigm and method: an integrative and comprehensive method for developing, branding and marketing innovations designated to arouse immediate consumer enthusiasm and achieve rapid market penetration and a vast success. It is, according to Dr Herman, a ground-breaking complement to the conventional ’think long’ marketing and branding. Other commentators will be Stefan Nerpin and Carl Peyron.