Aktuellt
In August
The 24th of August I will curate a session at The Conference (Malmö). This is what we will talk about: Our social relationships are increasingly sustained and nourished by our digitally extended selves rather than by personal encounters. Social media platforms make the creation of a virtual self possible by manifesting a chosen identity through…
Inculture Media Insight
Mobile phones and laptops are today the everyday essentials we do not want to leave home without. Compressing time and space has become an un-reflected act. The resulting transparency and accessibility dissolves the boundaries between public and private domains and constantly integrates new realms of discourse. A workspace is no longer necessarily a designated place…
People and brands
Read my new blog text about people and brands written together with Jacob Östberg at The Brand-Man.
Food behavior
Food is a cultural and contextual matter and when you have the luxury of making choices on what to eat, “good food” is one of the most flexible, negotiable and unfixed phenomenon we ever came across. Consumers either go for quality or mass production, homemade or prefab, or both; you go for soul or the…
Public Service-dagen 2011
Talked about children and youth today at Public Service-dagen. Take a look (in Swedish).
Social Media Week NYC
Inculture will participate in Social Media Week New York on Wednesday 9th february, 9 AM (New York time). The session is named ”Social media around the world”. Freddie Laker will moderate a roster of on-stage and videocast social media enthusiasts. Through first-hand storytelling and demos, these panelists will discuss how they incorporate social media into…
The perfect home or the perfect me?
If I buy that new remodeled kitchen aid, I´m sure I´ll bake more bread. And if I move to that area close to the art museum I´m sure I´ll go there much more often. And if I get that pituresque little house I´ll finally be truly happy! Recognize these thoughts? Striving for something better is…
A new year – time for CCOs?
Grant McCracken suggests that every company in the future will need a Chief Culture Officer, someone who carries the ethnographic way of thinking straight into the heart of the company: makes it part of its strategic thinking. To make this happen is not solely up to the companies, it is up to us as ethnographers…
Generation Noll Koll 3
Our expression refer to the notion that we have a younger generation that doesn’t know what’s going on. It’s used as an allusion to how younger people define media, namely ”to know what’s going on”, or in Swedish, ”att ha koll”. This phenomenon is getting increasingly attention and the phrase is gradually being adapted by…
Discover or measure already known?!
We think this needs to be repeated over and over again… Basically, qualitative methods are used to discover things and quantitative methods are used to measure that which is already known. Quantitative data refers to variable data, i.e. data which should conclude with quantities of some kind. Investigations of the quantitative kind aim at producing …
