Aktuellt
Why focus so much on culture?
Our friend Colin Drummond, Director of Cultural & Business Insights at Crispin Porter + Bogusky Group, explains on justin.tv why culture is so important in the creative work at the agency. Colin embraces the mishmash of planners, sociologists, journalists and anthropologists and their different framewoks to look upon culture. Is it possible to change culture?
Chief Culture Officer
– Without a working knowledge of culture, the corporation lives in a perpetual state of surprise, waiting for the next big storm to hit. Without a CCO, the corporation has no way to perform this crucial piece of threat assessment. – Those are Grant Mc Cracken’s words in the introduction to his new book, Chief…
Nice review of our book
– An interesting line-up between Graffman – the Dr. anthropologist and Söderström – the senior planner. Elia Morling has written a nice review of our book Konsumentnära varumärkesutveckling.
Women and radio
Inculture has been looking at women and how they use (and not use) the radio. We continue this year to dig deeper in the media behavior of this group together with Swedish Radio.
Trends and the future
Tomorrow I will participate in a discussion about media consumption in the future at Internetdagarna. The Google Generation (born after 1993) are very competent with technology but use simpler applications and fewer facilities than most people imagine.
Designboost 2009
Me and Kristina Börjesson will be boosters at Designboost 2009 in Malmö. The 15th of october we make a boosttalk with the title ”Design Against More is Design For Life”.
Microlight Dwelling
Inculture is involved in an intersting project called Microlight Dwelling (client Cantifix, UK). Cantifix Ltd put together a ”creative cluster” comprising of a diverse set of exceptional talent and expertise, a transdisciplinary team, to examine the notion of a fully sustainable, intelligent, adaptable and energy producing glass house.
Now we start the idol project
It’s time again, Idol 2009. And Inculture will follow some young informants this autumn to study how they consume and absorb the programme. Client: Medierådet.
Consumer meaning saab and koenigsegg
The question we answered: What will happen with the brand Saab if Koenigsegg becomes the new owner? Published in Sydsvenskan 2009-08-19
Konsumentnära varumärkesutveckling
Proofreading of the book about Cultural Branding is done. Identity brands are positioned in the consumer’s daily life rather than in their minds.
Inculture joined a twibe
Today Inculture joined a Twitter group or ‘twibe’, namely the anthropology twibe. A Twibe is exciting for its possibilities of social innovation. A good question to ask is how those platforms can and will be used in the future. And a good ethnographic argument: to understand Twitter and its cybersociality we must study it from within,…
