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a note to the ethnical marketing lady
I am cynical towards ethnical marketing. There is something with that concept that´s just not right. I mean, its sounds right but it´s not – or is it? It´s like when Kanye West sings “You could be my black Kate Moss tonight.” When I first heard it I thought, go Kanye! But when I gave…
it’s complicated
Elliot, R. & Kritsadarat, W. (1998), Brands as Symbolic Resources for The Construction of Identity, International Journal of Advertising, vol. 17 February, 131-144
radio is old media
Radio and newspapers are ”old media” according to the digital natives. ”I can’t stand all those gloomy voices on the public radio”, Aida 16 years old said. How can traditional radio fulfill the needs of the young consumer, the need for a never ending flow of entertainment including news, knowledge, music ect. Maybe the radio…
what is to become of the Swedish problem child?
Did you know that Sweden is one of Europe’s most segregated, marginalized and enclaved countries? The public opinion usually talks about the financial weaker suburbs as the Swedish problem child (yes in singular – that is förorten). You seldom hear anything positive about these housing areas unless it’s from some dedicated inhabitant that know the…
guided serendipity
What is it with internet that is so seductive for most people? It’s a journey, it’s a click here and then there, and then go back and find something else of interest. To get some ”general knowledge” Filip 17 years old brows to www.susning.se. ”It’s great, I can write any word and get some answers…
is it possible to change the values of a culture?
Yesterday I held a lecture at Etablera, a company committed to inspire and support new entrepreneurs in the province of Gästrikland, Sweden. (Doing constant fieldwork gives good hints about future scenarios.) Entrepreneurship is a tricky question in Sweden since it is commonly associated with pessimistic assumptions like: an enormous amount of work, complex systems of…
fake copies
In everyday life the experience of the natural is often connected to things that humans put in their mouths, the food. It is a difference between people coming from areas where the cultivation of for example vegetables and fruits are closer in daily life. One man coming from former Yugoslavia said: ”The tomatoes I ate…
sociocultural forces make financial institutions reformulate their core business
This month, papers all over the world spread the news about the first halal car insurance launching in the UK. Needless to say, much appreciated by the somewhat 1, 6 million Muslim UK inhabitants. Coincidently, Sweden is simultaneously getting lots of attention for a similar act. Since last week Avanza is offering a global fond…
participant observation in reality
I held a lecture at Hyper Island and one of the students asked me: ”Uh, I don’t really understand, are you together with the people in their lives?”. We take it for granted, but for many people it’s odd. The anthropological research method is all about spending a lot of time together with people in…
youthcentricity
The focus on the young generation continues. They are being thoroughly mapped. Too often the management think that the youngsters tell the story about contemporary culture. And yes, the young are a potent market, and they influence younger and older, but, the young group is only one part of the complex and ever changing marketplace.…
