it’s complicated
Elliot, R. & Kritsadarat, W. (1998), Brands as Symbolic Resources for The Construction of Identity, International Journal of Advertising, vol. 17 February, 131-144
Elliot, R. & Kritsadarat, W. (1998), Brands as Symbolic Resources for The Construction of Identity, International Journal of Advertising, vol. 17 February, 131-144