Aktuellt
Cultural branding
Identity brands are positioned in the consumer’s daily life rather than in their minds. That’s why knowledge about cognitions and the buying decision process won’t help you if that’s what you are trying to accomplish. You need to understand the consumer’s identity projects, their desires and anxieties in their everyday life, collectively constructing and maintaining their identities.Those…
What is anthropology?
Anthropology means to participate in parts of the daily life of a selected group of people. It is about to retract to peoples’ basic needs, their intuitive behaviour. To address a limited selection of people representing the target groups and interpret the metaphors these people express with reference to basic human needs rather than to…
People and places
What is really a place and what importance does it have for humans? A place can be anything from the city as a whole, to the unplanned gap, i.e. the unplanned, disorderly surfaces. Each place has its quality and is perceived differently depending on who occupies the place. All places have a cultural form of…
Media mediates social relations
Media, especially for young users, is about a complete integration with everyday life, which constantly is ongoing. It is no longer about the ”new” in media technologies that should be problematizied in order to understand the use and impact – it’s about to see media as a cultural expression that mediates social relations. Only then…
Mobile ethnography
This week I’ll meet up with Siamack Salari at Everyday Lives. He and his team has developed a mobile app called EthOS that allows companies or brand owners to watch how their products and services are used by people via video, photos, texts and audio captured through their smartphones. As more and more devices with camera…
Brain or culture!?
Read my new blog text at The Brand-Man about the book Buyology and neuromarketing in general. (Written together with Jacob Östberg).
In the TV news
Will the next generation disconnect? A short feature in the Swedish TV news Rapport about the effects of being connected most of the time.
Shopping
An article in Amos Magazine about shopping and the meaning of brands. Click here to read (though in Swedish).
The social iPad
Daytona has conducted a quantitative study on the use of the iPad. Several ”experts” were asked to comment the findings in the study. The question I got was how the relationship with the iPad is different from the one to cell phones and computers. Read my answer here.
Landet Brunsås
Learn a little bit from our anthropological studies in Swedish kitchens by looking at Landet Brunsås, programme number 7. The rest of the programme mainly deals with food and media.
Today’s quote
I love Daniel Miller’s definition of an anthropologist: My definition of the anthropologist is someone who seeks to demonstrate the consequences of the universal for the particular and of the particular for the universal by equal devotion to the empathetic understanding and encompassment of both. (Stuff, 2010)
