Mobile ethnography

This week I’ll meet up with Siamack Salari at Everyday Lives. He and his team has developed a mobile app called EthOS that allows companies or brand owners to watch how their products and services are used by people via video, photos, texts and audio captured through their smartphones. As more and more devices with camera and audio comes into our lives the more we can use it as a way of capturing new insights.

Inculture has used the app in different projects in combination with traditional ethnographic fieldwork and think this tool gives intimate, in-the-moment happenings captured effortlessly by informants involved in the project. On thursday we meet IKEA in Waterloo to give them the opportunity to try!