Podcast Cash & Soul

A corporate antrophologist decodes modern life – In this fascinating dialogue, Katarina Graffman brings her unique perspective as a corporate anthropologist to illuminate the hidden patterns shaping our society. With over 25 years of field experience studying human behavior, she challenges conventional wisdom about sustainability, consumer culture, and social change.

Katarina Graffman offers profound insights into why humans resist change despite knowing better, and why shame-based cultural approaches often backfire. Her revolutionary perspective on group behavior and social transformation offers hope for addressing global challenges while acknowledging the complexities of human nature.

Listen to the episode on Spotify here!