Inculture -
strategic anthropology

To be successful, a new awareness of the cultural context and cultural meaning is essential. The need to know is based on intelligence and new skills. A variety of trend consultancies and forecasters provide observations about the changing taste and preferences of consumers and markets. However, frequently their observations give an outside viewpoint. Inculture, a strategic ethnographic based consultancy, adopts a more fundamental inside perspective. What is needed in the new marketplace is a deep understanding of the consumers, their behaviour and their doings in everyday life.

Inculture provides ethnographic research and anthropological analysis on contemporary culture, trends and cultural branding. We forecast, track and map trends which give you a true insight into the culture. Inculture offers IC Insight, IC Strategy and IC Interactive.