trustworthy commercials – how to make a message get a cross

Youths are very skilled in selecting what’s real and what’s phony in the commercialized world. Sometimes a simple message – just telling like it is by a person they trust – is all it takes for a commercial to get across as honest and trustworthy.  ”I really like Dogge Doggelitos commercial for Elgiganten”, Omar (17 years old) says. ”Genuine, sincere and frank. It tells it like it is. And they give you the actual price. And… you get a bike. Look, I really like this.”

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