Organic vs local part 1

What do you prefer? Organic food in large scales or locally produced food in rather small scales? The latter? – Not surprising at all.
The organic boom has blown up and now the ashes and the after effect is what is left. The after effect being locally produced food! Is this the new belief, just like organic food was? Or will something new eventually come up?

These questions are what we have in mind in our ongoing stydy about organic and local food consumption.
How do people choose? Why do they choose that specific product? What is their belief and how do they justify their arguments for it? And most importantly why?