IC Insight^©

Custom made studies to identify consumer taste and preferences. Ethnographic fieldworks that reaches consumers in everyday life, in their places, in their language, together with their friends, families, heroes and media in a post-advertising world.

IC Strategy^©

To identify strategy, innovation and opportunity. By doing IC Strategy a brand can claim the ‘white spaces’ to be different and connect with consumers – today and in the future.

IC Activate^©

Trendculture^©

Constant ongoing fieldwork to identify trends and consumer culture. Trendculture is not about ‘catch-ups’, to get what’s cool and trendy at the moment. It’s a strategic system to track and understand consumer culture. The insights focus on trendsetters, forefront consumption and pioneer phenomenon in Sweden/Scandinavia and first movers market, i.e. how leading consumers act.

Get your own anthropological division by participating. The insights from Trendculture are deep, rich and contextual.

Insight Interactive^©

Clients’ own information channel to contemporary culture. Get in, get involved, get real insights.