Some projects

Suburbia
A project that reconsider the suburb and retrace it’s potential not of an idea or a disappointment, but a realistic option that offers choice, opportunity, flexibility, economic sustainability and an improved and sustainable quality of life based alternative.

Wild Mauritius
When creating a brand out of an exotic idea understanding of the cultural experiences is needed. What in the exotic, the natural, the wild attract the imagined target group? What is perceived as authentic?  Ethnographic fieldwork carried out in Mauritius where the ‘exotic’ is interpreted based on the perception of the authentic.

Trendculture Media
Constant ongoing fieldwork in Sweden examines how media behaviour is changing according to new technology. The young media consumer does not differentiate between traditional media and ‘new media’. The world is mediated and they live in the middle.

Ongoing

Media behaviour
Mobile behaviour
Consumer profiling
Sustainable everyday life
Affective design
Urban living
The trend authenticity
The ’mature’ consumer
Minority culture
Echology mapping