Talked about children and youth today at Public Service-dagen. Take a look (in Swedish).
#Public Service-dagen 2011
#Social Media Week NYC
Inculture will participate in Social Media Week New York on Wednesday 9th february, 9 AM (New York time). The session is named ”Social media around the world”. Freddie Laker will moderate a roster of on-stage and videocast social media enthusiasts. Through first-hand storytelling and demos, these panelists will discuss how they incorporate social media into their daily lives; introduce us to social media sites, apps, and trends that are popular in their home countries, and discuss the impact that these tools are having on culture. You can see the session by clicking here!
#The perfect home or the perfect me?
If I buy that new remodeled kitchen aid, I´m sure I´ll bake more bread. And if I move to that area close to the art museum I´m sure I´ll go there much more often. And if I get that pituresque little house I´ll finally be truly happy! Recognize these thoughts? Striving for something better is a human quality, which constantly helps to improve and reinvent oneself. But what if you suddenly only start to reinvent your surroundings instead of yourself? In the play ”Ljust och fräscht” (Lindström & Schyffert) those topics are discussed and they couldn’t be more accurate. In an ongoing study Inculture is analyzing this strive and longing for a perfect home, including the perfect you. See for example IKEA’s kitchen report.
#A new year – time for CCOs?
Grant McCracken suggests that every company in the future will need a Chief Culture Officer, someone who carries the ethnographic way of thinking straight into the heart of the company: makes it part of its strategic thinking. To make this happen is not solely up to the companies, it is up to us as ethnographers to communicate our theoretical and methodological professionalism and their relevance for business development.
#Generation Noll Koll 3
Our expression refer to the notion that we have a younger generation that doesn’t know what’s going on. It’s used as an allusion to how younger people define media, namely ”to know what’s going on”, or in Swedish, ”att ha koll”. This phenomenon is getting increasingly attention and the phrase is gradually being adapted by journalists and bloggers. Recently by Yle News. Läs mer
#Discover or measure already known?!
We think this needs to be repeated over and over again… Basically, qualitative methods are used to discover things and quantitative methods are used to measure that which is already known. Quantitative data refers to variable data, i.e. data which should conclude with quantities of some kind. Investigations of the quantitative kind aim at producing empirical proof to be able to explain the studied phenomenon in an objective way. This is an outsider or observer perspective. Qualitative data, on the other hand, try to understand a reality and mirror it as precisely as possible. This is an insider or participant perspective.
#New office!
On monday we move into our new office at Sofiagatan 5, Södermalm, Stockholm. We will sit togehther with Small World. A fantastic place, both surroundings and the office. Welcome to visit us!
#Don’t touch my cow
Tomorrow we will present the results from the ethnographic project about ecology and sustainability at Skånes Livsmedelsakademi. After spending a lot of time together with consumers in their homes and when they buy food we can state that the word ”ecology” is more blurring than ever for them. Instead consumers find other concepts that is more concrete and easier to believe in, for example locally produced. Läs mer
#Cutting-edges of ethnography
This weekend we will attend an interesting workshop in Lund initiated by Professor Orvar Löfgren called Irregular Ethnographies. The theme for the workshop is to discuss experiments with new approaches and persepctives on ethnography. What do we learn from taking ethnography into new fields? Läs mer
#Ethnographic study about Idol
This week our study about the tv programme Idol will be available for everyone who is interested. Just click on this link to Medierådet and order your copy. The report tell you all about the methods used and all insights found!
