Our expression refer to the notion that we have a younger generation that doesn’t know what’s going on. It’s used as an allusion to how younger people define media, namely “to know what’s going on”, or in Swedish, “att ha koll”. This phenomenon is getting increasingly attention and the phrase is gradually being adapted by journalists and bloggers. Recently by Yle News.
Generation Noll Koll 3
Discover or measure already known?!
We think this needs to be repeated over and over again… Basically, qualitative methods are used to discover things and quantitative methods are used to measure that which is already known. Quantitative data refers to variable data, i.e. data which should conclude with quantities of some kind. Investigations of the quantitative kind aim at producing empirical proof to be able to explain the studied phenomenon in an objective way. This is an outsider or observer perspective. Qualitative data, on the other hand, try to understand a reality and mirror it as precisely as possible. This is an insider or participant perspective.
New office!
On monday we move into our new office at Sofiagatan 5, Södermalm, Stockholm. We will sit togehther with Small World. A fantastic place, both surroundings and the office. Welcome to visit us!
Don’t touch my cow
Tomorrow we will present the results from the ethnographic project about ecology and sustainability at Skånes Livsmedelsakademi. After spending a lot of time together with consumers in their homes and when they buy food we can state that the word “ecology” is more blurring than ever for them. Instead consumers find other concepts that is more concrete and easier to believe in, for example locally produced.
Cutting-edges of ethnography
This weekend we will attend an interesting workshop in Lund initiated by Professor Orvar Löfgren called Irregular Ethnographies. The theme for the workshop is to discuss experiments with new approaches and persepctives on ethnography. What do we learn from taking ethnography into new fields?
Ethnographic study about Idol
This week our study about the tv programme Idol will be available for everyone who is interested. Just click on this link to Medierådet and order your copy. The report tell you all about the methods used and all insights found!
Food is a cultural bearer
What is one of the first things one tries when one visits a (new) country? Just what I thought – food! I mean, who would go to Thailand and not eat a Tom Yam Kung or who misses out on a Tiramisú in Italy?!
Volvo Subject60 experiment
This report and film is the result of our ethnographic observational study of the Volvo Subject60 tour in Berlin, London, Milan, Paris and Madrid. At each event experiments were weaved into the party environment to trigger the participant’s naughty behavior. An anthropologist was engaged at each event to execute observations with focus on behavior, facial expressions, party mood and reactions to the ‘hidden’ experiments.
The world’s most modern country
This summer SVT is once again sending the TV programme Världens modernaste land, a series that discuss different issues about Swedish culture. A relief for all of us that get quite tired of football… In programme number 4 Katarina Graffman is guest together with Peter Englund. View here.
Organic vs local part 1
What do you prefer? Organic food in large scales or locally produced food in rather small scales? The latter? – Not surprising at all.
The organic boom has blown up and now the ashes and the after effect is what is left. The after effect being locally produced food! Is this the new belief, just like organic food was? Or will something new eventually come up?