Radiodays Europe, The annual pan-European radio conference for leaders from public service and commercial radio as well as related industries, is taking place in Copenhagen 17-18th March. The conference is an arena to discuss radio now and in the future. But, what role does radio play in the lives of younger generations? Inculture will reveal some of the results from their research in this field.
iPod Generation
Fashion make people react
Apparently fashion and the way people dress and choose their clothes is still a much disputed topic. Young adults are often the aim for this discussion. And more often it is older people who are the ones who points fingers.
Ethnography
Ethnography reveals what people really do. It allows you to see patterns of behavior in a real world context. The method answers how and why by everyday life participant observation study. Saying and acting are separate phenomenon. Ethnography gain insights into how people define and create meaning. Designers, communicators and product developers need to understand the relationship between what they produce and the meaning their products and messages have for the consumers.
Old and new media
There are some fundamental differences between “old” and “new” media. Old media is objective and still synonymous with power from an “elite” which is not obvious to trust and also perceived as tedious. New media is free (Internet) and private (cellphone). You are the producer and you decide whether you want to be disturbed or not. Old media deals with coincidences, every now and then. New media is constantely ongoing regarding communication, information, practical chores and entertainment. It is embraced as more free and not enforced.
Food – A new pop culture
SVT´s new show Landet brunsås was aired 3 weeks ago and as an anthropologist I can´t overlook the anthropological aspect of the show. Food discussions are very common in the anthropological arena and as the late cultural anthropologist Mary Douglas stated in her book Purity and Danger (1966) schemes of classification regarding food exists everywhere.
Think short, or?
Inculture is asked to comment on Dan Herman’s lecture on thursday at Berghs School of Communication. Dr Herman is the man behind the think short paradigm and method: an integrative and comprehensive method for developing, branding and marketing innovations designated to arouse immediate consumer enthusiasm and achieve rapid market penetration and a vast success. It is, according to Dr Herman, a ground-breaking complement to the conventional ‘think long’ marketing and branding. Other commentators will be Stefan Nerpin and Carl Peyron.
Web service award day and longing
Inculture will talk about youth and media consumption at the web service award day. The topic of the day is The Future and the Web and the moderator Richard Gatarski has asked us speakers “what we long for on the web”. I’ve thought a lot about that and I’ve come to the conclusion that I don’t long for anything – I barely have time to inspect or take part of all the cool new stuff that shows up on the Internet. A sign of today, we get fed and stuffed with new products and innovations at such a fast pace, that we never get the chance to long for something.
BoBo buys fairtrade coffee and travels to Bali
I make my own muesli – I enjoy picking out the most delicious looking almonds, the most healthy seeds, the most colourful fruits and mix it with organic and fairtrade oatmeal. In that way I start my morning just the way I like it And, yes, it is very boboitian!
Vote-offs and everyday life
Vote-offs and mean comments from a jury are quite obvious elements in many TV-shows today, which means that one does not really react to it anymore. Young media consumers have become accustomed and used to it. As some of our young informants point out, it would be worse to get voted out by ones friends, as in the TV-show Robinson, as by a professional jury whose job is to sift the wheat from the chaff.
Second hand feeling – feeling what others feel
Watching a beautiful reunion of a wild lion with its former owner brings many people to tears. Laughing at a little kitten or a cute panda sneezing, or the latest; a baby elephant sneezing and scaring itself. These are sweet little youtube-clips that may brighten our day.
There are of course millions – billions maybe?! – other clips that make us laugh, cry, feel sympathy, nauseaus or even disgust. The interesting part is that we get a second hand feeling.