Comments on: Volvo Subject60 experiment http://inculture.com/insight/volvo-subject60-experiment/ We forecast, track and map trends which give you a true insight into the culture. Fri, 17 Sep 2010 08:02:06 +0200 http://wordpress.org/?v=2.8.4 hourly 1 By: The Myndset » How Naughty Are You? – Volvo takes a test drive downtown http://inculture.com/insight/volvo-subject60-experiment/comment-page-1/#comment-5609 The Myndset » How Naughty Are You? – Volvo takes a test drive downtown Thu, 29 Jul 2010 16:51:32 +0000 http://inculture.com/?p=1369#comment-5609 [...] leads me to believe that some elements were not normalized.  Overseen by Swedish anthropologist Dr Katarina Graffman, CEO and owner of Inculture, the tests spank more of subjective criteria.  I have not been able to [...] [...] leads me to believe that some elements were not normalized.  Overseen by Swedish anthropologist Dr Katarina Graffman, CEO and owner of Inculture, the tests spank more of subjective criteria.  I have not been able to [...]

]]> By: Minter Dial http://inculture.com/insight/volvo-subject60-experiment/comment-page-1/#comment-5608 Minter Dial Thu, 29 Jul 2010 16:17:53 +0000 http://inculture.com/?p=1369#comment-5608 I've enjoyed reading about this campaign and discovering the concept of mixing social experiment with the launch party. Having lived in both London and Paris, and speaking Spanish and Italian, I have a reasonably well grounded experience in each of the cities cited (including Berlin). That said, the fact that Paris scored so highly is a little suspect... I would love to know more about the criteria... Naughty as in sexy, naughty as in disobedient, naughty as in silly? When I ran a brand for a large cosmetics company, one of the leitmotifs of our advertising campaigns was "naughty"... but we only played on one register. Clearly, it was a delicate balancing act since we were distributed in 30+ countries. If you are up for more discussion, I would enjoy going offline! Minter AT themyndset DOT com. I’ve enjoyed reading about this campaign and discovering the concept of mixing social experiment with the launch party. Having lived in both London and Paris, and speaking Spanish and Italian, I have a reasonably well grounded experience in each of the cities cited (including Berlin).

That said, the fact that Paris scored so highly is a little suspect… I would love to know more about the criteria… Naughty as in sexy, naughty as in disobedient, naughty as in silly?

When I ran a brand for a large cosmetics company, one of the leitmotifs of our advertising campaigns was “naughty”… but we only played on one register. Clearly, it was a delicate balancing act since we were distributed in 30+ countries. If you are up for more discussion, I would enjoy going offline! Minter AT themyndset DOT com.

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