Media, especially for young users, is about a complete integration with everyday life, which constantly is ongoing. It is no longer about the “new” in media technologies that should be problematizied in order to understand the use and impact – it’s about to see media as a cultural expression that mediates social relations. Only then one can also understand how media works and how it affects everyday life. This is what “old” media logic has difficult to relate to. Today they still use rigid metrics that fail to measure a total integrated behavior.