http://inculture.com We forecast, track and map trends which give you a true insight into the culture. Thu, 11 Mar 2010 13:07:25 +0000 http://backend.userland.com/rss092 en Apparently fashion and the way people dress and choose their clothes is still a much disputed topic. Young adults are often the aim for this discussion. And more often it is older people who are the ones who points fingers. My mother, for example, is quite open minded concering, well, a ... http://inculture.com/insight/fashion-make-people-react/ Ethnography reveals what people really do. It allows you to see patterns of behavior in a real world context. The method answers how and why by everyday life participant observation study.  Saying and acting are separate phenomenon. Ethnography gain insights into how people define and create ... http://inculture.com/insight/ethnography/ There are some fundamental differences between “old” and “new” media. Old media is objective and still synonymous with power from an “elite” which is not obvious to trust and also perceived as tedious. New media is free (Internet) and private (cellphone). You are the producer and you decide whether you ... http://inculture.com/uncategorized/old-and-new-media/ SVT´s new show Landet brunsås was aired 3 weeks ago and as an anthropologist I can´t overlook the anthropological aspect of the show. Food discussions are very common in the anthropological arena and as the late cultural anthropologist Mary Douglas stated in her book Purity and Danger (1966) schemes of ... http://inculture.com/insight/food-a-new-pop-culture/ Inculture is asked to comment on Dan Herman's lecture on thursday at Berghs School of Communication. Dr Herman is the man behind the think short paradigm and method: an integrative and comprehensive method for developing, branding and marketing innovations designated to arouse immediate consumer enthusiasm and achieve rapid market penetration ... http://inculture.com/whats-up/think-short-or/ Inculture will talk about youth and media consumption at the web service award day. The topic of the day is The Future and the Web and the moderator Richard Gatarski has asked us speakers "what we long for on the web". I've thought a lot about that and I've come ... http://inculture.com/whats-up/web-service-award-day-and-longing/ I make my own muesli - I enjoy picking out the most delicious looking almonds, the most healthy seeds, the most colourful fruits and mix it with organic and fairtrade oatmeal. In that way I start my morning just the way I like it  And, yes, it is very boboitian! A ... http://inculture.com/insight/a-bobo-buy-fairtrade-coffee-and-travel-to-south-africa/ Vote-offs and mean comments from a jury are quite obvious elements in many TV-shows today, which means that one does not really react to it anymore. Young media consumers have become accustomed and used to it. As some of our young informants point out, it would be worse to get ... http://inculture.com/whats-up/vote-offs-and-everyday-life/ Watching a beautiful reunion of a wild lion with its former owner brings many people to tears. Laughing at a little kitten or a cute panda sneezing, or the latest; a baby elephant sneezing and scaring itself. These are sweet little youtube-clips that may brighten our day. There are of course ... http://inculture.com/insight/second-hand-feeling-%e2%80%93-feeling-what-others-feel/ Some weeks ago Berghs School of Communication gathered a group of people to discuss the future. The head master of the school, Sofia Strömberg, had an idea that me-society is moving into a we-society. Johan Ronnestam, Teo Härén, Isabella Dahlborg Lidström and I discussed this idea and the result of ... http://inculture.com/whats-up/berghs-print-no-1/