It’s time again, Idol 2009. And Inculture will follow some young informants this autumn to study how they consume and absorb the programme. Client: Medierådet.
Kategori What’s up
#Now we start the idol project
#Inculture joined a twibe
Today Inculture joined a Twitter group or ‘twibe’, namely the anthropology twibe. A Twibe is exciting for its possibilities of social innovation. A good question to ask is how those platforms can and will be used in the future. And a good ethnographic argument: to understand Twitter and its cybersociality we must study it from within, in its own right.
#Gatarski, Inculture and Tedxstockholm
Today Richard Gatarski will make a talk at TEDxStocksholm. He has made an interesting experiment at his blog, asking people to contribute:
If this works out I am open for your creativity. Please comment or e-mail me your ideas or material. It might be a video, slides, a manuscript. Whatever that I will be able to present during 55 seconds. Consider the limitations I hinted upon above, and I’ll make a concluding slide listing all contributors. I reserve the right of what to include, and if I at all should fulfill this idea at TEDxStockholm (depending on if I get anything from you). Remember, the theme is “inspiration” and my focus is “best start in life for our children”.
Inculture made a small comment about finding inspiration by looking at how kids behave.
[youtube]http://www.youtube.com/watch?v=Z2F_Kdqmatg[/youtube]
#Stockholm exhibition 20092012
The book about Stockholm Exhibition is here. It describes what the exhibition is all about: ”A full scale laboratory for the global urban future. A temporary utopia that will produce real change and transform a segregated suburbia in Stockholm, Järva, into a model for global urban future.” The vision is to step from the modern world to the global world of today. A lot of well-known persons will work with this project and make it happen. Inculture will help with content input. The future of the city will also be discussed at Stockholm Futurama, with for example Alexander Bard, Jan Åman and Inculture.
#trends about consumers and ecological brands
This week Jonas and I will talk about what makes consumers buy ecological brands (or why they not buy) at Dagligvarutrender, Hotel Rival.
Modern man is an aware being, this largely due to the information that is available everywhere. When awareness grows the demands for products and services also grows. The conscious human knows she cannot change the world by herself, but she wants to do something for a better world, these actions make her feel good. But only a few act upon this awareness, at least to the extent they themselves deem ethically correct. To say that one is aware and to actually act upon this awareness are not the same. Brands need to understand this dwelling to truly connect to the consumers.
GET THE REPORT FROM US.
#a comment to Sabuni’s article
In an article in DN today the Swedish ministry of integretion talk about what to do with the suburb in Sweden. Viktoria was invited to Swedish Television to comment. See the program here.
#daytona session 2
The 12th of February Daytona Session Vol 2 will take place at Rival. I think everyone is welcome, but hurry, it is soon fully booked. Read my guest blog here.
#anthropology as a service
This week Siamack Salari will come and give a breakfast seminar at our office. He is the CEO at Everyday Lives based in London. Ethnography is central to everything Everyday Lives does for their clients. Findings are used to inform innovations, concept development, brand strategy, scenario modeling and much more. It will be interesting… So very welcome to our special invited guests!
#in the dressing gown
We went to Yasuragi to walk around in the Japanese kimono, or dressing gown as we Swedes say, and plan the new concept Konsumentnära Varumärkesutveckling. Viktoria and Jonas look quite happy!
#sustainable urban lifestyle, part 3
The fourth, and maybe most important point, is that man is a consumer. We consume to express identity rather than to fill basal needs. Consumption of goods is an important way for humans to mark their social status and prestige. In modern society where we no longer are what we produce we instead let the consumption of specific goods tell which identity we have chosen to belong to. All goods, experiences and other transactions carries a meaning and therefore consumption is a part of a much bigger social reproduction in everyday life.
How can those factors be included in the strategy for a sustainable future city? Maybe some days at Designboost 2008 will tell.
