Kategori What’s up

Inculture is asked to comment on Dan Herman’s lecture on thursday at Berghs School of Communication. Dr Herman is the man behind the think short paradigm and method: an integrative and comprehensive method for developing, branding and marketing innovations designated to arouse immediate consumer enthusiasm and achieve rapid market penetration and a vast success. It is, according to Dr Herman, a ground-breaking complement to the conventional ‘think long’ marketing and branding. Other commentators will be Stefan Nerpin and Carl Peyron. Läs mer

Inculture will talk about youth and media consumption at the web service award day. The topic of the day is The Future and the Web and the moderator Richard Gatarski has asked us speakers ”what we long for on the web”. I’ve thought a lot about that and I’ve come to the conclusion that I don’t long for anything – I barely have time to inspect or take part of all the cool new stuff that shows up on the Internet. A sign of today, we get fed and stuffed with new products and innovations at such a fast pace, that we never get the chance to long for something.

Vote-offs and mean comments from a jury are quite obvious elements in many TV-shows today, which means that one does not really react to it anymore. Young media consumers have become accustomed and used to it. As some of our young informants point out, it would be worse to get voted out by ones friends, as in the TV-show Robinson, as by a professional jury whose job is to sift the wheat from the chaff. Läs mer

Some weeks ago Berghs School of Communication gathered a group of people to discuss the future. The head master of the school, Sofia Strömberg, had an idea that me-society is moving into a we-society. Johan Ronnestam, Teo Härén, Isabella Dahlborg Lidström and I discussed this idea and the result of the discussion is here.

Tomorrow Inculture will participate in the annual MedieAkademin in Gothenburg. The subject this year is ”Solidarity – the new digital revolution”. In a time of greed and egoism the consumers are concerned with what consequences this will have for the economy, businesses and life in general. Läs mer

- An interesting line-up between Graffman – the Dr. anthropologist and Söderström – the senior planner. Elia Morling has written a nice review of our book Konsumentnära varumärkesutveckling.  Läs mer

Inculture has been looking at women and how they use (and not use) the radio. We continue this year to dig deeper in the media behavior of this group together with Swedish Radio. Läs mer

Tomorrow I will participate in a discussion about media consumption in the future at Internetdagarna. The Google Generation (born after 1993) are very competent with technology but use simpler applications and fewer facilities than most people imagine. Läs mer

Me and Kristina Börjesson will be boosters at Designboost 2009 in Malmö. The 15th of october we make a boosttalk with the title ”Design Against More is Design For Life”. Läs mer

Inculture is involved in an intersting project called Microlight Dwelling (client Cantifix, UK). Cantifix Ltd put together a ”creative cluster” comprising of a diverse set of exceptional talent and expertise, a transdisciplinary team, to examine the notion of a fully sustainable, intelligent, adaptable and energy producing glass house. Läs mer