Our expression refer to the notion that we have a younger generation that doesn’t know what’s going on. It’s used as an allusion to how younger people define media, namely “to know what’s going on”, or in Swedish, “att ha koll”. This phenomenon is getting increasingly attention and the phrase is gradually being adapted by journalists and bloggers. Recently by Yle News.
Category What's up
Generation Noll Koll 3
New office!
On monday we move into our new office at Sofiagatan 5, Södermalm, Stockholm. We will sit togehther with Small World. A fantastic place, both surroundings and the office. Welcome to visit us!
Don’t touch my cow
Tomorrow we will present the results from the ethnographic project about ecology and sustainability at Skånes Livsmedelsakademi. After spending a lot of time together with consumers in their homes and when they buy food we can state that the word “ecology” is more blurring than ever for them. Instead consumers find other concepts that is more concrete and easier to believe in, for example locally produced.
Cutting-edges of ethnography
This weekend we will attend an interesting workshop in Lund initiated by Professor Orvar Löfgren called Irregular Ethnographies. The theme for the workshop is to discuss experiments with new approaches and persepctives on ethnography. What do we learn from taking ethnography into new fields?
Food is a cultural bearer
What is one of the first things one tries when one visits a (new) country? Just what I thought – food! I mean, who would go to Thailand and not eat a Tom Yam Kung or who misses out on a Tiramisú in Italy?!
The world’s most modern country
This summer SVT is once again sending the TV programme Världens modernaste land, a series that discuss different issues about Swedish culture. A relief for all of us that get quite tired of football… In programme number 4 Katarina Graffman is guest together with Peter Englund. View here.
Organic vs local part 1
What do you prefer? Organic food in large scales or locally produced food in rather small scales? The latter? – Not surprising at all.
The organic boom has blown up and now the ashes and the after effect is what is left. The after effect being locally produced food! Is this the new belief, just like organic food was? Or will something new eventually come up?
In the culture
What will be the next big behavior, trend and brand preference? Without deep understanding of contemporary culture companies and organizations are living in constant uncertainty surrounding these issues. By understanding culture and cultural change one can also understand consumers on a more fundamental level.
Ecology 2010
We can well state that there is an increasing interest for organic food and the central theme for it circles around environment and health. No one can escape the fact that organic alternatives are on the market. Our informants, disregarding ethnicity, socioeconomic background and education, have all a relative good knowledge of what organic food is and what it is considered to be good for.
iPod Generation
Radiodays Europe, The annual pan-European radio conference for leaders from public service and commercial radio as well as related industries, is taking place in Copenhagen 17-18th March. The conference is an arena to discuss radio now and in the future. But, what role does radio play in the lives of younger generations? Inculture will reveal some of the results from their research in this field.