Category What's up

Tomorrow Inculture will participate in the annual MedieAkademin in Gothenburg. The subject this year is “Solidarity – the new digital revolution”. In a time of greed and egoism the consumers are concerned with what consequences this will have for the economy, businesses and life in general.

- An interesting line-up between Graffman – the Dr. anthropologist and Söderström – the senior planner. Elia Morling has written a nice review of our book Konsumentnära varumärkesutveckling. 

Inculture has been looking at women and how they use (and not use) the radio. We continue this year to dig deeper in the media behavior of this group together with Swedish Radio.

Tomorrow I will participate in a discussion about media consumption in the future at Internetdagarna. The Google Generation (born after 1993) are very competent with technology but use simpler applications and fewer facilities than most people imagine.

Me and Kristina Börjesson will be boosters at Designboost 2009 in Malmö. The 15th of october we make a boosttalk with the title “Design Against More is Design For Life”.

Inculture is involved in an intersting project called Microlight Dwelling (client Cantifix, UK). Cantifix Ltd put together a “creative cluster” comprising of a diverse set of exceptional talent and expertise, a transdisciplinary team, to examine the notion of a fully sustainable, intelligent, adaptable and energy producing glass house.

It’s time again, Idol 2009. And Inculture will follow some young informants this autumn to study how they consume and absorb the programme. Client: Medierådet.

Today Inculture joined a Twitter group or ‘twibe’, namely the anthropology twibe. A Twibe is exciting for its possibilities of social innovation. A good question to ask is how those platforms can and will be used in the future. And a good ethnographic argument: to understand Twitter and its cybersociality we must study it from within, in its own right.

Today Richard Gatarski will make a talk at TEDxStocksholm. He has made an interesting experiment at his blog, asking people to contribute:

If this works out I am open for your creativity. Please comment or e-mail me your ideas or material. It might be a video, slides, a manuscript. Whatever that I will be able to present during 55 seconds. Consider the limitations I hinted upon above, and I’ll make a concluding slide listing all contributors. I reserve the right of what to include, and if I at all should fulfill this idea at TEDxStockholm (depending on if I get anything from you). Remember, the theme is “inspiration” and my focus is “best start in life for our children”.

Inculture made a small comment about finding inspiration by looking at how kids behave.

The book about Stockholm Exhibition is here. It describes what the exhibition is all about: “A full scale laboratory for the global urban future. A temporary utopia that will produce real change and transform a segregated suburbia in Stockholm, Järva, into a model for global urban future.” The vision is to step from the modern world to the global world of today. A lot of well-known persons will work with this project and make it happen. Inculture will help with content input. The future of the city will also be discussed at Stockholm Futurama, with for example Alexander Bard, Jan Åman and Inculture.