Kategori Insight

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Second hand feeling – feeling what others feel

Watching a beautiful reunion of a wild lion with its former owner brings many people to tears. Laughing at a little kitten or a cute panda sneezing, or the latest; a baby elephant sneezing and scaring itself. These are sweet little youtube-clips that may brighten our day.

There are of course millions – billions maybe?! – other clips that make us laugh, cry, feel sympathy, nauseaus or even disgust. The interesting part is that we get a second hand feeling. Läs mer

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Christmas culture consumption

Christmas again and time to consume. Do you think the consumers will spend less money due to the recession?  Propably not. Why? Because now when many people think that the immediate crisis is over their behavior will go back to normal. Consumption patterns are deeply rooted in today’s society. Läs mer

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Digital responsibility

We are all aware of the millions of possibilities that the internet has opened for us. And with possibilities, ideas are created. Ideas that are meant to ease and improve our lives. In many ways it does. But cynical as I am, I can´t just see the benefits only.  Läs mer

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Why focus so much on culture?

Our friend Colin Drummond, Director of Cultural & Business Insights at Crispin Porter + Bogusky Group, explains on justin.tv why culture is so important in the creative work at the agency. Colin embraces the mishmash of planners, sociologists, journalists and anthropologists and their different framewoks to look upon culture. Is it possible to change culture? Läs mer

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New media meets old… or is it the reverse…?

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Consumer meaning saab and koenigsegg

The question we answered: What will happen with the brand Saab if Koenigsegg becomes the new owner? Published in Sydsvenskan 2009-08-19
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Sustainable revitalization of places

I have been co-writing an article with Kristina Börjesson, a PhD and Research Associate at Central Saint Martins College of Art and Design, on the topic of “Sustainable revitalization of places.” It has again forced me to really contemplate the concept of social sustainability and society planning. Läs mer

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Something to think about

This quote from Michel Foucault is worth considering while you rest in the hammock:

Interpretation can never be brought to an end, simply because there is nothing to interpret. There is nothing absolutely primary to be interpreted, since fundamentally, everything is already interpretation; every sign is, in itself, not the thing susceptible to interpretation but the interpretation of other signs.

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Eating in barcelona

The eating in Barcelona takes place everywhere. There are several “food holes” in the city. It doesn’t seem to bother people to eat in strange food surroundings, with the traffic near by. The food experience, the scent, the taste, overcomes most things!

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Long live the cell phone

At the party, the food is eaten and the kids are occupied with something.. Läs mer