Inculture» Insight

Brain or culture!?

graffman — Mon, 23 Jan 2012 14:06:20 +0000

Read my new blog text at The Brand-Man about the book Buyology and neuromarketing in general. (Written together with Jacob Östberg).

Shopping

graffman — Sat, 17 Dec 2011 14:56:54 +0000

An article in Amos Magazine about shopping and the meaning of brands. Click here to read (though in Swedish).

The social iPad

graffman — Wed, 02 Nov 2011 09:26:43 +0000

Daytona has conducted a quantitative study on the use of the iPad. Several “experts” were asked to comment the findings in the study. The question I got was how the relationship with the iPad is different from the one to cell phones and computers. Read my answer here.

Today’s quote

graffman — Fri, 23 Sep 2011 14:35:14 +0000

I love Daniel Miller’s definition of an anthropologist:
My definition of the anthropologist is someone who seeks to demonstrate the consequences of the universal for the particular and of the particular for the universal by equal devotion to the empathetic understanding and encompassment of both. (Stuff, 2010)

People and cell phones

graffman — Tue, 20 Sep 2011 13:56:10 +0000

Read my blog text at The Brand-Man about have people use cell phones vs computers.

The Conference 2

graffman — Mon, 29 Aug 2011 17:14:49 +0000

Martin Berg has made a nice summary of our session at The Conference, Media Evolution 24th of August. Click here and come to Martin’s blog where you also can see me, Martin Berg, Thomas Johansson and the concluding discussion.

Food behavior

graffman — Sun, 27 Feb 2011 11:47:27 +0000

Food is a cultural and contextual matter and when you have the luxury of making choices on what to eat, “good food” is one of the most flexible, negotiable and unfixed phenomenon we ever came across. Consumers either go for quality or mass production, homemade or prefab, or both; you go for soul or the general idea. At one occasion one either chooses ecological or locally produced, the next time cheap canned without story or localization. It’s a non-logical process depending on what currency you use in that certain moment. Read the report about ecology vs locally produced food Inculture wrote for Skånes Livsmedelsakademi 2010 or see the film here!

Public Service-dagen 2011

graffman — Tue, 22 Feb 2011 20:31:15 +0000

Talked about children and youth today at Public Service-dagen. Take a look (in Swedish).

Discover or measure already known?!

graffman — Sun, 14 Nov 2010 15:31:44 +0000

We think this needs to be repeated over and over again… Basically,  qualitative  methods  are  used  to  discover  things  and  quantitative  methods  are  used  to  measure  that  which  is  already  known. Quantitative  data  refers  to  variable  data,  i.e.  data  which  should  conclude  with  quantities  of  some  kind.  Investigations  of  the  quantitative  kind  aim  at  producing  empirical  proof  to  be  able  to  explain  the  studied  phenomenon  in  an  objective  way.  This  is  an  outsider  or  observer  perspective. Qualitative  data,  on  the  other  hand,    try  to  understand  a  reality  and  mirror  it  as  precisely  as  possible.  This  is  an  insider  or  participant  perspective.

Food is a cultural bearer

andersson — Mon, 30 Aug 2010 16:20:06 +0000

What is one of the first things one tries when one visits a (new) country? Just what I thought – food! I mean, who would go to Thailand and not eat a Tom Yam Kung or who misses out on a Tiramisú in Italy?!

Food and drinks are not just only hunger and thirst quenchers, they also bring people together. Eating is a pleasure and combining it with good company and some tasteful wine is a nice way to spend a Saturday evening. And just like always, one also ends up in the kitchen at the end of the night. The saying that “the kitchen is the heart of the house” truly does match with reality! But food has also become a conscious restrainer. What is the “right” food to eat, which is more nutritious and what product is as cheap as fast to prepare?! In the last 5 years organic and locally produced food has been on everybody’s agenda and different diets and an overall “food consciousness” has become more and more common. People create different kinds of belongingness through their belief in “the right food”. In an ongoing study Inculture analyze consumers opinions on whether their consciousness or their wallet choose their food and their cultural food belonging. Think about it yourself, does your belief in the GI-diet win over the on-sale-bacon?