Read my new blog text at The Brand-Man about the book Buyology and neuromarketing in general. (Written together with Jacob Östberg).

Category Insight
Brain or culture!?
Shopping
An article in Amos Magazine about shopping and the meaning of brands. Click here to read (though in Swedish).

The social iPad
Today’s quote
I love Daniel Miller’s definition of an anthropologist:
My definition of the anthropologist is someone who seeks to demonstrate the consequences of the universal for the particular and of the particular for the universal by equal devotion to the empathetic understanding and encompassment of both. (Stuff, 2010)
People and cell phones
Read my blog text at The Brand-Man about have people use cell phones vs computers.

The Conference 2
Martin Berg has made a nice summary of our session at The Conference, Media Evolution 24th of August. Click here and come to Martin’s blog where you also can see me, Martin Berg, Thomas Johansson and the concluding discussion.

Food behavior
Food is a cultural and contextual matter and when you have the luxury of making choices on what to eat, “good food” is one of the most flexible, negotiable and unfixed phenomenon we ever came across. Consumers either go for quality or mass production, homemade or prefab, or both; you go for soul or the general idea. At one occasion one either chooses ecological or locally produced, the next time cheap canned without story or localization. It’s a non-logical process depending on what currency you use in that certain moment. Read the report about ecology vs locally produced food Inculture wrote for Skånes Livsmedelsakademi 2010 or see the film here!

Public Service-dagen 2011
Talked about children and youth today at Public Service-dagen. Take a look (in Swedish).

Discover or measure already known?!
We think this needs to be repeated over and over again… Basically, qualitative methods are used to discover things and quantitative methods are used to measure that which is already known. Quantitative data refers to variable data, i.e. data which should conclude with quantities of some kind. Investigations of the quantitative kind aim at producing empirical proof to be able to explain the studied phenomenon in an objective way. This is an outsider or observer perspective. Qualitative data, on the other hand, try to understand a reality and mirror it as precisely as possible. This is an insider or participant perspective.
Food is a cultural bearer
What is one of the first things one tries when one visits a (new) country? Just what I thought – food! I mean, who would go to Thailand and not eat a Tom Yam Kung or who misses out on a Tiramisú in Italy?!

