Category Insight

Read my new blog text at The Brand-Man about the book Buyology and neuromarketing in general. (Written together with Jacob Östberg).

An article in Amos Magazine about shopping and the meaning of brands. Click here to read (though in Swedish).

Daytona has conducted a quantitative study on the use of the iPad. Several “experts” were asked to comment the findings in the study. The question I got was how the relationship with the iPad is different from the one to cell phones and computers. Read my answer here.

I love Daniel Miller’s definition of an anthropologist:
My definition of the anthropologist is someone who seeks to demonstrate the consequences of the universal for the particular and of the particular for the universal by equal devotion to the empathetic understanding and encompassment of both. (Stuff, 2010)

Read my blog text at The Brand-Man about have people use cell phones vs computers.

Martin Berg has made a nice summary of our session at The Conference, Media Evolution 24th of August. Click here and come to Martin’s blog where you also can see me, Martin Berg, Thomas Johansson and the concluding discussion.

Food is a cultural and contextual matter and when you have the luxury of making choices on what to eat, “good food” is one of the most flexible, negotiable and unfixed phenomenon we ever came across. Consumers either go for quality or mass production, homemade or prefab, or both; you go for soul or the general idea. At one occasion one either chooses ecological or locally produced, the next time cheap canned without story or localization. It’s a non-logical process depending on what currency you use in that certain moment. Read the report about ecology vs locally produced food Inculture wrote for Skånes Livsmedelsakademi 2010 or see the film here!

Talked about children and youth today at Public Service-dagen. Take a look (in Swedish).

We think this needs to be repeated over and over again… Basically,
 qualitative
 methods 
are
 used 
to
 discover
 things
 and
 quantitative
 methods 
are
 used
 to 
measure 
that
 which
 is 
already
 known. Quantitative
 data
 refers 
to
 variable 
data, 
i.e.
 data
 which 
should 
conclude 
with
 quantities 
of
 some
 kind.
 Investigations 
of 
the
 quantitative
 kind
 aim
 at
 producing
 empirical 
proof 
to
 be 
able
 to 
explain
 the 
studied 
phenomenon 
in 
an
 objective
 way.
 This 
is 
an 
outsider 
or
 observer
 perspective. Qualitative 
data, 
on 
the 
other
 hand,
 

try
 to 
understand 
a
 reality 
and
 mirror
 it
 as
 precisely
 as
 possible.
 This 
is
 an 
insider
 or
 participant 
perspective.