There are some fundamental differences between “old” and “new” media. Old media is objective and still synonymous with power from an “elite” which is not obvious to trust and also perceived as tedious. New media is free (Internet) and private (cellphone). You are the producer and you decide whether you want to be disturbed or not. Old media deals with coincidences, every now and then. New media is constantely ongoing regarding communication, information, practical chores and entertainment. It is embraced as more free and not enforced.
Old and new media
Think short, or?
Inculture is asked to comment on Dan Herman’s lecture on thursday at Berghs School of Communication. Dr Herman is the man behind the think short paradigm and method: an integrative and comprehensive method for developing, branding and marketing innovations designated to arouse immediate consumer enthusiasm and achieve rapid market penetration and a vast success. It is, according to Dr Herman, a ground-breaking complement to the conventional ‘think long’ marketing and branding. Other commentators will be Stefan Nerpin and Carl Peyron.
Web service award day and longing
Inculture will talk about youth and media consumption at the web service award day. The topic of the day is The Future and the Web and the moderator Richard Gatarski has asked us speakers “what we long for on the web”. I’ve thought a lot about that and I’ve come to the conclusion that I don’t long for anything – I barely have time to inspect or take part of all the cool new stuff that shows up on the Internet. A sign of today, we get fed and stuffed with new products and innovations at such a fast pace, that we never get the chance to long for something.
Vote-offs and everyday life
Vote-offs and mean comments from a jury are quite obvious elements in many TV-shows today, which means that one does not really react to it anymore. Young media consumers have become accustomed and used to it. As some of our young informants point out, it would be worse to get voted out by ones friends, as in the TV-show Robinson, as by a professional jury whose job is to sift the wheat from the chaff.
Berghs Print no 1
Some weeks ago Berghs School of Communication gathered a group of people to discuss the future. The head master of the school, Sofia Strömberg, had an idea that me-society is moving into a we-society. Johan Ronnestam, Teo Härén, Isabella Dahlborg Lidström and I discussed this idea and the result of the discussion is here.
Christmas culture consumption
Christmas again and time to consume. Do you think the consumers will spend less money due to the recession? Propably not. Why? Because now when many people think that the immediate crisis is over their behavior will go back to normal. Consumption patterns are deeply rooted in today’s society.
MedieAkademin 2009
Tomorrow Inculture will participate in the annual MedieAkademin in Gothenburg. The subject this year is “Solidarity – the new digital revolution”. In a time of greed and egoism the consumers are concerned with what consequences this will have for the economy, businesses and life in general.
Why focus so much on culture?
Our friend Colin Drummond, Director of Cultural & Business Insights at Crispin Porter + Bogusky Group, explains on justin.tv why culture is so important in the creative work at the agency. Colin embraces the mishmash of planners, sociologists, journalists and anthropologists and their different framewoks to look upon culture. Is it possible to change culture?
Chief Culture Officer
- Without a working knowledge of culture, the corporation lives in a perpetual state of surprise, waiting for the next big storm to hit. Without a CCO, the corporation has no way to perform this crucial piece of threat assessment. – Those are Grant Mc Cracken’s words in the introduction to his new book, Chief Culture Officer.
Nice review of our book
- An interesting line-up between Graffman – the Dr. anthropologist and Söderström – the senior planner. Elia Morling has written a nice review of our book Konsumentnära varumärkesutveckling.