Inculture» graffman

Brain or culture!?

graffman — Mon, 23 Jan 2012 14:06:20 +0000

Read my new blog text at The Brand-Man about the book Buyology and neuromarketing in general. (Written together with Jacob Östberg).

Shopping

graffman — Sat, 17 Dec 2011 14:56:54 +0000

An article in Amos Magazine about shopping and the meaning of brands. Click here to read (though in Swedish).

The social iPad

graffman — Wed, 02 Nov 2011 09:26:43 +0000

Daytona has conducted a quantitative study on the use of the iPad. Several “experts” were asked to comment the findings in the study. The question I got was how the relationship with the iPad is different from the one to cell phones and computers. Read my answer here.

Landet Brunsås

graffman — Tue, 18 Oct 2011 20:20:57 +0000

Learn a little bit from our anthropological studies in Swedish kitchens by looking at Landet Brunsås, programme number 7. The rest of the programme mainly deals with food and media.

Today’s quote

graffman — Fri, 23 Sep 2011 14:35:14 +0000

I love Daniel Miller’s definition of an anthropologist:
My definition of the anthropologist is someone who seeks to demonstrate the consequences of the universal for the particular and of the particular for the universal by equal devotion to the empathetic understanding and encompassment of both. (Stuff, 2010)

People and cell phones

graffman — Tue, 20 Sep 2011 13:56:10 +0000

Read my blog text at The Brand-Man about have people use cell phones vs computers.

The reality of ethnography

graffman — Thu, 08 Sep 2011 06:42:27 +0000

Me and Kristina Börjesson have written a text that will be published in the Ethnologia Europaea Journal this autumn (41:1). The reality facing applied ethnography today is one of popularisation at the cost of content. There is a potent risk of ethnography being replaced by less professional methods marketed under similar headings. The article therefore explores ways to develop the discipline further as well as the instruments necessary to improve application and communication. It goes on to argue that ethnography is a discipline that records and analyses human behaviour and should consequently be informed by other disciplines with a similar focus. We also actualise the necessity of ethnographers improving their knowledge about business administration as the studies they execute are increasingly in demand for informing long term product and business strategies.

The Conference 2

graffman — Mon, 29 Aug 2011 17:14:49 +0000

Martin Berg has made a nice summary of our session at The Conference, Media Evolution 24th of August. Click here and come to Martin’s blog where you also can see me, Martin Berg, Thomas Johansson and the concluding discussion.

The Conference

graffman — Tue, 23 Aug 2011 04:59:11 +0000

Tomorrow I will curate a session on youth and media behavior at The Conference in Malmö. In the session me, Dr Martin Berg and Professor Thomas Johansson will discuss the practical meaning of iDentity, the definition of entertainment and knowledge as well as the differentiation between: does there have to be one? If we want to develop successful tools for future media creation, we must have a much more profound knowledge about human ways of being and which behavioural changes and value adjustments new media opportunities give rise to. See you there!

In the TV news

graffman — Thu, 21 Jul 2011 05:45:01 +0000

Talked about social media in the Swedish TV news Aktuellt: