Learn a little bit from our anthropological studies in Swedish kitchens by looking at Landet Brunsås, programme number 7. The rest of the programme mainly deals with food and media.

Me and Kristina Börjesson have written a text that will be published in the Ethnologia Europaea Journal this autumn (41:1). The reality facing applied ethnography today is one of popularisation at the cost of content. There is a potent risk of ethnography being replaced by less professional methods marketed under similar headings. The article therefore explores ways to develop the discipline further as well as the instruments necessary to improve application and communication. It goes on to argue that ethnography is a discipline that records and analyses human behaviour and should consequently be informed by other disciplines with a similar focus. We also actualise the necessity of ethnographers improving their knowledge about business administration as the studies they execute are increasingly in demand for informing long term product and business strategies.

Tomorrow I will curate a session on youth and media behavior at The Conference in Malmö. In the session me, Dr Martin Berg and Professor Thomas Johansson will discuss the practical meaning of iDentity, the definition of entertainment and knowledge as well as the differentiation between: does there have to be one? If we want to develop successful tools for future media creation, we must have a much more profound knowledge about human ways of being and which behavioural changes and value adjustments new media opportunities give rise to. See you there!