SVT´s new show Landet brunsås was aired 3 weeks ago and as an anthropologist I can´t overlook the anthropological aspect of the show. Food discussions are very common in the anthropological arena and as the late cultural anthropologist Mary Douglas stated in her book Purity and Danger (1966) schemes of classification regarding food exists everywhere.
Food – A new pop culture
Think short, or?
Inculture is asked to comment on Dan Herman’s lecture on thursday at Berghs School of Communication. Dr Herman is the man behind the think short paradigm and method: an integrative and comprehensive method for developing, branding and marketing innovations designated to arouse immediate consumer enthusiasm and achieve rapid market penetration and a vast success. It is, according to Dr Herman, a ground-breaking complement to the conventional ‘think long’ marketing and branding. Other commentators will be Stefan Nerpin and Carl Peyron. More about this in a later post.
Web service award day and longing
Inculture will talk about youth and media consumption at the web service award day. The topic of the day is The Future and the Web and the moderator Richard Gatarski has asked us speakers “what we long for on the web”. I’ve thought a lot about that and I’ve come to the conclusion that I don’t long for anything – I barely have time to inspect or take part of all the cool new stuff that shows up on the Internet. A sign of today, we get fed and stuffed with new products and innovations at such a fast pace, that we never get the chance to long for something.
BoBo buys fairtrade coffee and travels to Bali
I make my own muesli – I enjoy picking out the most delicious looking almonds, the most healthy seeds, the most colourful fruits and mix it with organic and fairtrade oatmeal. In that way I start my morning just the way I like it  And, yes, it is very boboitian!
Vote-offs and everyday life
Vote-offs and mean comments from a jury are quite obvious elements in many TV-shows today, which means that one does not really react to it anymore. Young media consumers have become accustomed and used to it. As some of our young informants point out, it would be worse to get voted out by ones friends, as in the TV-show Robinson, as by a professional jury whose job is to sift the wheat from the chaff.
Second hand feeling – feeling what others feel
Watching a beautiful reunion of a wild lion with its former owner brings many people to tears. Laughing at a little kitten or a cute panda sneezing, or the latest; a baby elephant sneezing and scaring itself. These are sweet little youtube-clips that may brighten our day.
There are of course millions – billions maybe?! – other clips that make us laugh, cry, feel sympathy, nauseaus or even disgust. The interesting part is that we get a second hand feeling.
Berghs Print no 1
Some weeks ago Berghs School of Communication gathered a group of people to discuss the future. The head master of the school, Sofia Strömberg, had an idea that me-society is moving into a we-society. Johan Ronnestam, Teo Härén, Isabella Dahlborg Lidström and I discussed this idea and the result of the discussion is here.
Christmas culture consumption
Christmas again and time to consume. Do you think the consumers will spend less money due to the recession? Propably not. Why? Because now when many people think that the immediate crisis is over their behavior will go back to normal. Consumption patterns are deeply rooted in today’s society.
Digital responsibility
We are all aware of the millions of possibilities that the internet has opened for us. And with possibilities, ideas are created. Ideas that are meant to ease and improve our lives. In many ways it does. But cynical as I am, I can´t just see the benefits only.Â
MedieAkademin 2009
Tomorrow Inculture will participate in the annual MedieAkademin in Gothenburg. The subject this year is “Solidarity – the new digital revolution”. In a time of greed and egoism the consumers are concerned with what consequences this will have for the economy, businesses and life in general.